Mango Pickles Manufacturing Business. How to Start a Pickle Business. Mango Fruit Processing Industry

Pickle making is a global culinary art; you can find variety of pickles around the world. It is one of the oldest methods of preserving food. Traditionally, people used to make pickles at home and use to preserve it in ceramic jars or earthen pots, but with due course of time its popularity and demand increased which made people to use it commercially.

The optimization of pickle quality depends on maintenance of proper acidity, salt concentration, temperature and sanitary conditions. The mangoes used for the pickles are of course different in different parts of the country.

A mango pickle is a variety of pickle prepared using mango. It is a very popular South Asian pickle. These sometimes spicy pickles are also available commercially.

Uses of Mango Pickles

·         It is used as palatable food materials.

·         It is largely used in the domestic food products during breakfast, lunch or dinner.

·         It can be easily transferred from one place to another place.

Benefits of Pickle:

·         It helps in improving the digestion of the body

·         It reduces ulcers

·         A good source of antioxidants

·         Enhances taste of the food

Market Potential

Mango pickle is an essential part of typical Andhra cuisine. Whatever is the occasion, without pickle the meals course is not complete. East and West Godavari districts are renowned for preparation of the pickles at households. But the preparation of pickles became a cottage industry providing livelihood to thousands of women.

Mango pickles and other mango products even mango itself has a very good export as well as domestic market.

On an average, an Indian family consumes around 2 kilograms of pickle per year. As life is becoming fast and hectic, people want readymade quality products that can provide them a homemade taste. Now, almost every segment of the society middle class, upper middle class and rich class are looking for readymade food options with good services. So, the market potential is like that you can talk to almost anyone about your product. The better is your service and taste; the better will be your growth prospects.

The market is being driven by the wide range of health benefits offered by pickles as they are a rich source of essential nutrients such as vitamins, iron, calcium and potassium. Additionally, the growing popularity of non-GMO and organic pickles has positively influenced the market growth. The thriving food service sector has also contributed to the growing demand for pickles across the globe. Nowadays, a surge in cross-cultural cuisines has further widened the scope for the consumption of pickles in various emerging markets as well. Rising disposable incomes and aggressive promotional activities undertaken by the manufacturers is anticipated to fuel the market in the foreseeable future.  Owing to the abovementioned factors, the market is expected to reach a value of US$ 12 Billion by 2023, growing at a CAGR of 3% during 2018-2023.

The pickles market in the Americas was valued at USD 5.36 billion in 2015. In 2015, the US emerged as the largest market in the Americas and accounted for 47.76% of its share in the region. More than 67% of American households consume pickles, with a per capita consumption of close to nine pounds annually. Adults above the age of 55 are the main consumers. However, new flavors and the purported health benefits of pickles have attracted younger consumers in the market.

On the basis of product types, the market can be segmented into fruits, vegetables, meat, seafood, relish etc. On the basis of distribution channels, the market is divided into grocery retailers, hypermarket/ supermarkets, online retailers, and others etc. hypermarkets/supermarkets is likely to hold major share in the market, due to their large scale business- which further results in bigger revenue generation. Also, the segment is expected to witness strong growth during the forecast period, owing to repeat business that these supermarkets/hypermarket do through customers.

Geographically, the global market for pickles is segregated to North America, Europe, Asia Pacific, Middle East & Africa and Latin America. North America and Latin America combined makes the most dominant region in the global market for pickles. This is attributed to larger consumption of pickles among the consumers in North America due to their differentiating taste and taste enhancing capabilities. Asia Pacific is anticipated to witness the fastest growth rate during the forecast period owing to increased demand for pickles among consumers as a savory product and also as food enhancers. Developing nations such as China and India are showing substantial growth rate in this region.

The global pickles market is highly fragmented because of the presence of several large and small vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, distribution, and promotion to gain more market shares.

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